An Introduction to SMART Goals

Goals in 5 Easy Steps

In today’s fast-paced world, setting goals isn’t enough—you need a clear, actionable path that turns vision into results.

This course will guide participants through the process of setting meaningful, measurable goals that align with both personal values and organizational priorities. 

MeChelle Callen is the Director of Learning and Development at Purple Ink. She is passionate about nurturing inclusive workplaces that empower employees and elevate organizational success through a foundation of belonging and empathy. 

MeChelle is a strategic HR executive with extensive experience in human resources leadership, employee lifecycle management, organizational development, and regulatory compliance. In her corporate HR roles, she led initiatives impacting recruitment, onboarding, retention, offboarding, and employee relations for complex organizations. She directed transformational projects, including a large-scale core system conversion that achieved a 98% retention rate during the transition, and developed comprehensive onboarding programs, succession planning frameworks, and leadership pipelines that enhanced internal promotions and workforce effectiveness. Her efforts earned recognition, including Training Magazine's Outstanding Training Initiatives and multiple Top 125 International Training Awards. 

Additionally, MeChelle has expertise in leading employee relations programs, conducting compliant workplace investigations, and managing sensitive offboarding processes. She implemented leadership development frameworks, evaluation programs, and proactive employee relations solutions to reduce litigation risk. With a collaborative and analytical approach, MeChelle consistently drives improved organizational performance by aligning HR initiatives to foster sustainable growth and operational excellence. 

MeChelle holds an MBA, SHRM-SCP and SPHR certifications. 

Quest Curriculum

  • 2 Levels
  • Coaching By Purple Ink
  • Community Support
  • Level 01

    Goal Setting Overview

    Aligning goals with the organization, why goals fail, and goal development

  • Level 02

    SMART Framework

    Breaking down the acronym steps

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  • 199

    One-time payment

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